Anthroqual Mission & Values

At Anthroqual, our mission is to blend the rigors of anthropology with a humanistic lens to explore the intricate tapestry of social problems and human experiences. Through qualitative research methodologies deeply rooted in cultural understanding, and interdisciplinary insights, we aim to unearth the underlying narratives and complexities that shape societal challenges. By elevating marginalized voices and fostering cultural appreciation, we empower our clients to enact meaningful change and address pressing social issues with humanistic understanding.

Anthroqual Vision Statement

Our vision at Anthroqual is to be the leading qualitative research consultancy in Africa, providing qualitative research services grounded in anthropology and humanistic inquiry, specifically for Southern and East Africa. Through our research, we aspire to be catalysts for holistic societal transformation, leveraging our expertise to bridge academic insights with practical applications. By championing empathy, cultural sensitivity, and ethical engagement, we envision an African future where qualitative research is a cornerstone for building resilient, equitable, and empathetic communities worldwide.